Post by account_disabled on Jan 10, 2024 18:36:48 GMT 8
Otherwise, it will not be taken seriously and the motivation to implement it will decrease. Relevant - Your goal must have real value for you, it should have a real impact on your business and life. It should also be relevant to the person/agency pursuing this goal. Time -bound – it must be clearly defined how much time there is to achieve the goal. So, instead of: Increase the number of orders. Write down your goal like this: Increase the number of monthly orders by 100% in the group of people aged 25-35 in the next 3 months. Don't treat this point lightly. Set your goals as above. This will set the horizon and set the framework for creating brand communication. Later, it will also be useful for creating marketing strategies or determining advertising budgets. By focusing on a SMART goal, all forces will "magically" begin to favor its implementation.
If you already know what you want to achieve and your goal is SMART, we can move on to the stage of understanding where you are - point A (current state). Ad 2. Data analysis - i.e. analysis of point "A" We use several tools to analyze point "A", i.e. the current state of the Email List business. Some are more intuitive, some less. We don't use all of them in every project, but it is our ammo set that allows us to always hit the target. Try to use as many of them as possible. In order from the most important to the least important (though each of them is important!) they are: Information from the owner – this is the most important point. When we work with a client, we conduct an in-depth interview about their business, product and audience. It is also important to know what the owner is like. If you are the captain, your needs and preferences may be important in constructing the brand image.
Modern marketing should be based on authenticity. Being someone other than who you actually are doesn't work in the long run. It's hard to identify with someone who is inauthentic. This is quite a complex topic, but we can safely say that this is the most important stage of obtaining data about the current state of the company. You probably have the most information about your business. We will use this knowledge in later sections. Analysis of comments about the company - point 2 is almost as important as point 1, because we get to know the other side, i.e. the customers who comment on the business. It is important to listen to feedback from the market. How does it look in practice? This often involves a meticulous analysis of comments and opinions on social media, dividing them into categories and counting them.
If you already know what you want to achieve and your goal is SMART, we can move on to the stage of understanding where you are - point A (current state). Ad 2. Data analysis - i.e. analysis of point "A" We use several tools to analyze point "A", i.e. the current state of the Email List business. Some are more intuitive, some less. We don't use all of them in every project, but it is our ammo set that allows us to always hit the target. Try to use as many of them as possible. In order from the most important to the least important (though each of them is important!) they are: Information from the owner – this is the most important point. When we work with a client, we conduct an in-depth interview about their business, product and audience. It is also important to know what the owner is like. If you are the captain, your needs and preferences may be important in constructing the brand image.
Modern marketing should be based on authenticity. Being someone other than who you actually are doesn't work in the long run. It's hard to identify with someone who is inauthentic. This is quite a complex topic, but we can safely say that this is the most important stage of obtaining data about the current state of the company. You probably have the most information about your business. We will use this knowledge in later sections. Analysis of comments about the company - point 2 is almost as important as point 1, because we get to know the other side, i.e. the customers who comment on the business. It is important to listen to feedback from the market. How does it look in practice? This often involves a meticulous analysis of comments and opinions on social media, dividing them into categories and counting them.