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Post by account_disabled on Jan 27, 2024 12:13:17 GMT 8
The company’s assets are people, processes or technology that the company owns. These assets attract shares and links due to their distinctive value proposition, designed to resonate with content creators, journalists, and audiences. story around the asset that encourages sharing and linking. Linkable assets have a story to tell, which can take the form of helpful infographics, interactive tools, blog articles, interviews, or just case studies. For example, this BrightLocal study about the weight of online reviews in DB to Data consumer decision-making received over 2,563 links, according to Ahrefs. The study is the asset, but Miles Anderson tells the asset’s story in his byline. Anderson and BrightLocal have built a strong brand expectation for good studies. BrightLocal study Here’s the Ahrefs “Best by links” report that shows a massive link profile for that specific URL. BrightLocal article - Ahrefs “Best by links” report Tip: Truly professional journalists and creators will want to cite the source of the study. So, when people share a study, they will link back to the source on your website if the study is meaningful. Anderson is a master of this. Linkable assets earn links because they resonate with the audience’s needs and desires. Connecting your company’s assets to those needs requires a customer-first approach to planning the assets. Linkable asset planning Linkable assets provide significant value for a reader.
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