Post by account_disabled on Dec 3, 2023 17:01:00 GMT 8
Using PBN is not a recommended tactic for link building. If we take a look at Google's guidelines on Link Schemes , we can see that:
Any link with the intention of manipulating a site's PageRank or ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outbound links from your site.
Private blog networks clearly fall into this category, since the links that come from these sites are intended to manipulate Google search results (these links are not earned, but inserted by someone acting on behalf of the site).
The main problem is that PBNs are used as a way to "cheat the system. If we continue reading Google's guidelines, we see that:
The best way to get other sites to create relevant, high-quality Country Email List links to your site is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: links are usually editorial votes given by choice, and the more useful content you have, the greater the chance that someone else will find that content valuable to their readers and link to it.
PBN links are not editorial links placed as a result of great content. They are just a way to artificially influence search rankings and will not work in the long term. The risks associated with private blog networks
So, if links from PBN are a violation of Google's guidelines, what are the risks? We can divide them into two key scenarios:
1. Your site is penalized/loses rankings
In more significant cases, where the use of manipulative link building tactics is excessive, there is a possibility that your site will be penalized and hit with a manual action .
But what does it mean? Reading Google's guidelines on the topic, we can see that "Google takes a manual action against a site when a human Google inspector has determined that the site's pages do not comply with Google's webmaster quality guidelines. Most manual actions involve attempts to manipulate our search index. Most issues reported here will result in pages or sites being ranked lower or omitted from search results without any visual indication to the user ."
Simply put, if your site receives a manual action, it will result in lower rankings for specific pages or the entire site.
Any link with the intention of manipulating a site's PageRank or ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outbound links from your site.
Private blog networks clearly fall into this category, since the links that come from these sites are intended to manipulate Google search results (these links are not earned, but inserted by someone acting on behalf of the site).
The main problem is that PBNs are used as a way to "cheat the system. If we continue reading Google's guidelines, we see that:
The best way to get other sites to create relevant, high-quality Country Email List links to your site is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: links are usually editorial votes given by choice, and the more useful content you have, the greater the chance that someone else will find that content valuable to their readers and link to it.
PBN links are not editorial links placed as a result of great content. They are just a way to artificially influence search rankings and will not work in the long term. The risks associated with private blog networks
So, if links from PBN are a violation of Google's guidelines, what are the risks? We can divide them into two key scenarios:
1. Your site is penalized/loses rankings
In more significant cases, where the use of manipulative link building tactics is excessive, there is a possibility that your site will be penalized and hit with a manual action .
But what does it mean? Reading Google's guidelines on the topic, we can see that "Google takes a manual action against a site when a human Google inspector has determined that the site's pages do not comply with Google's webmaster quality guidelines. Most manual actions involve attempts to manipulate our search index. Most issues reported here will result in pages or sites being ranked lower or omitted from search results without any visual indication to the user ."
Simply put, if your site receives a manual action, it will result in lower rankings for specific pages or the entire site.